State of the News Media 2016: Podcasting - Fact Sheet

by Nancy Vogt

Jun 15, 2016
Podcasting continued to grow in both audience and programming in 2015, though listening is still limited to a minority of the American public, and roughly half of the country is not even familiar with the term “podcasting.” Podcast producers continued to experiment with potential revenue streams during the year, while some in the industry took steps to try to begin to move beyond downloading as the standard of measurement for listenership.
State of the News Media 2016: Podcasting - Fact Sheet
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