Social differences in women's use of personal care products: A study of magazine advertisements, 1950 - 1994

by J. G. Brody; N. I. Maxwell

Nov 1, 2000
This study examined advertising for women's personal care products from 1950 through 1994 in widely read, long-lived magazines whose audience have different demographic profiles: Ladies' Home Journal, Mademoiselle, and Essence.
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