In order to better understand and maximize FreshWorks’ impact, The California Endowment commissioned a two-year evaluation of the program’s food access, social, and economic outcomes. The evaluation focused on the impact of three FreshWorks investments made with the purpose of increasing access to healthy food. The evaluation examined three new Northgate González Markets which received New Markets Tax Credit financing through FreshWorks.
To understand the influence of FreshWorks on increasing access to healthy food and changing food purchase and consumption patterns in underserved communities, the evaluation team examined two key questions: 1. Are the new retail food stores meeting unmet need for grocery services? 2. How do community members perceive the benefits and/or negative consequences of the new stores?